BCMH Partners is a partnership of change specialists with a track record of planning and delivering change across a variety of sectors, in the UK and internationally. Working in a predominantly corporate environment, the visual identity needed to be professional while also feeling fresh and modern.
As change specialists, I wanted to focus on the idea of 'change' and 'focused thinking'. The company is also creative in their approach to projects, so I incorporate the idea of thinking differently or 'thinking outside the box’. Arrows are a recognisable identifier for change and moving forward. This combined with the use of negative space created by the arrows pointing outwards reflects the idea of 'thinking outside the box'.
The blue palette represents professionalism and trust, while the pop of bright colours are to show the extra creativity the team brings to their projects.
