The main requirement from the clients was for the identity to include the colour pink, as this is the recognisable colour for breast cancer. The colour palette was chosen to work alongside the Cancer Now branding, while still remaining recognisable as the two brands would be sharing collateral throughout the regatta.

The contrasting colours, bold shapes and use of smiling photography keep the identity fun and eye-catching. I wanted to reflect the cause throughout the identity in a subtle way, so circles and curved shapes were used as a prominent graphical representation.

A Facebook page was created to share all event information and allow people to share their stories and photos from the day. The social media assets were set up in Canva so Tanya and Liane could easily edit them when required.