Once a coaching inn from the 17th-century, the hotel's historic features have been restored to produce a luxurious and welcoming retreat in the heart of Bath, England. Offering a warm space for coffee and a gentle wine bar that extends into the courtyard in the summer months.

Read more
Plus icon
Challenge, approach and solution

The clients already had an idea of the look and feel in mind as a lot of development work had already been done for the hotel. Their vision was for muted tones, natural fabrics and textures with a mixture of antique pieces to sit alongside new items. They wanted to create a space of calm with a welcoming and relaxed environment with a simple aesthetic, focusing on small but beautiful features.

I created a simple wordmark with the ‘Yard’ being at the centre of the logo, reflecting the courtyard at the centre of the building. The simple line-only illustration of the building’s facade is used as an additional identifier, adding a little charm to the identity.

The illustration style used on other collateral like the postcards, has a modern yet old-time feel that reflects the hotel and its past, while still feeling contemporary to reflect the new owner’s vision for the hotel.

The Yard in Bath has featured in Conde Nast Traveler, the Independent, The Sunday Times and National Geographic Traveler.

Visit the Yard website

Client type
Project type
Visual identity
The Yard
The Yard logo and logo variations
No items found.
photo of cocktails and breakfast with The Yard branding
Hotel door notice mockup
Selection of hotel photos and logo on key chain
Illustrated map of bath postcard
Brand guidelines
No items found.
No items found.

Quotation marks

Other projects