Ventus Sailing is a yacht charter company offering racing opportunities, corporate and hospitality days and RYA sailing courses.

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Challenge, approach and solution

The main challenge for Ventus was to work out how to appeal to their broad audience as they have three elements to the business, racing, corporate days and sailing courses, all of which have a different audience.

Working through a brand discovery session, we identified these audiences, created audience personas for each to help the client really understand who they were talking to and help with content writing and targeted marketing.

I wanted to avoid anything too cliche like using sails or a yacht in the logo. Instead, I focused on three audience types and created a three-tiered stack of waves, one to represent each audience. The deep blue colour palette reflects the ocean and adds an element of luxury to the brand, and the orange creates a strong contrast against the blue. In sailing, orange is often associated with safety which is an essential factor when running a sailing business.

The website was built in Webflow which allowed the clients to edit content and manage their CMS very easily.

Client type
Project type
Brand strategy, Visual identity, Web design
Ventus Sailing
Ventus Sailing logo and explanation of what it means
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Website screenshots on a mobile device
Rolex Fastnet Race brochure design mockup
Inner pages of Rolex Fastnet race brochure design mockup
Branded clothing
Branded bag and water bottle
Branded sailing long sleeved UV protect tshirt
Photo of founder sailing with Ventus's goal
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