Ada Mode is an engineering consultancy company whose focus is on artificial intelligence and advanced data science solutions for industrial operations. Their mission is to make the industry smarter, greener, safer and more efficient through harnessing the power of industrial data. With their vision, to become the company that inspires and enables industry to perform better.

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Challenge, approach and solution

The brief was to create a sophisticated, fresh and clean look for their brand, with the primary colour being green to reflect the company's mission.

I created an abstract mark that reflects connection and intertwining data and AI. I developed the logo into a graphical element that was used to instil the visual identity, using it as a point of interest in backgrounds to add more interest.

The primary colour palette consists of a selection of greens to reflect the environmentally conscious side of the company in a modern and clean way. Using a web safe sans-serif font, enables brand consistency across all customer touchpoints.

The website was built using Webflow and provides an easy to navigate, clear to understand experience to its user as well as points of interests with videos and use of imagery. Webflow CMS allows the Ada Mode team to easily update their content, as well as add new blog posts and case studies.

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Visual identity, Web design
Ada Mode
Ada Mode logo explanation
Ada Mode logo
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Mobile website mockup
Brochure mockup design
Brochure layout design
Icon design
Brand guidelines
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Quotation marks

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