Brand identity and graphic designer

Motability Operations

A multi-page, dynamic Online Annual Report experience
Website design
Website design mockup with branded, bright coloured swirls in the background
The brief
Motability Operations Ltd, is an independent company responsible for the finance, administration and maintenance of the Motability Scheme. They support people with disabilities to achieve greater independence by giving them access to affordable, worry-free mobility. The brief was to create a truly interactive web experience for their multi-page annual report.
The idea
Working with the print designers of their print annual report, I designed a horizontal scrolling landing page, followed by verticle scroll sub-pages. The site is filled with branded graphics, rich media, and large photography and presents an engaging visual story.