Windscope is a tech start-up focusing on providing performance and component health monitoring to wind turbine operators. They are experts in the technical side of their business, but needed guidance and clarity around their brand and messaging.

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Challenge, approach and solution

We started with a brand discovery session to dive into the core of their business and brand. We identified key attributes that provided their brand voice and personality, as well uncovering both the tangible and intangible impact their service provides their users. We pinned down their target audience by creating in-depth customer profiles to discover their needs and desires. The key findings from the Windscope band core were they wanted to be reliable, cutting-edge, exciting and approachable. These, along with other insights from the discovery session lead my designs for the Stylescape phase.

Using the insights from the discovery session, I created three Stylescapes that encapsulated the brand’s tone, values, look and feel. When a Stylescape was chosen, I moved onto logo design and branded collateral, resulting in a coherent and bold identity.

The entire design process was seamless, including the clients every step of the way. This resulted in zero amends, deadlines hit and a thoroughly enjoyable creative journey!

Client type
Project type
Brand strategy, Visual identity
Stylescape showing the brands look and feel
Logo design
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Banner from the ceiling brand mockup
Lage mockup examples for office display and signage
Lanyard design
Stationary mockup designs
Pins and pen branded stationary mock up
Screenshots from brand guidelines
Call out text with branding and wind turbine image
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Quotation marks

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