We started with a brand discovery session to dive into the core of their business and brand. We identified key attributes that provided their brand voice and personality, as well uncovering both the tangible and intangible impact their service provides their users. We pinned down their target audience by creating in-depth customer profiles to discover their needs and desires. The key findings from the Windscope band core were they wanted to be reliable, cutting-edge, exciting and approachable. These, along with other insights from the discovery session lead my designs for the Stylescape phase.

Using the insights from the discovery session, I created three Stylescapes that encapsulated the brand’s tone, values, look and feel. When a Stylescape was chosen, I moved onto logo design and branded collateral, resulting in a coherent and bold identity.

The entire design process was seamless, including the clients every step of the way. This resulted in zero amends, deadlines hit and a thoroughly enjoyable creative journey!