Brand identity and graphic designer


Brand identity design for a dynamic digital product company
Brand identity design
The brief
Delusion_action is a dynamic digital product company dedicated to empowering small businesses by encouraging them to embrace their ambitious ideas and swiftly transform them into actionable plans, ensuring that innovative concepts no longer languish merely as scribbles in a notebook.
With a vibrant palette and dynamic gradients, I crafted an engaging brand identity anchored in playful shapes and lively hues. The versatile logo symbolises the duality inherent in the business, with one side representing lofty aspirations (Delusion) and the other embodying actionable steps towards realisation. Combining hand-drawn lettering with a striking serif font creates a contemporary yet genuine essence to the overall design aesthetic.
The idea