Brand identity and graphic designer

Burberry 22/23

Award winning Online Annual Report design
Website design
Website design on laptop, on top of a green foot stool with blue velvet curtains in the background
The brief
Burberry Group plc is a British luxury fashion house established in 1856. In 2023, they updated their brand identity, which resulted in a refresh of the group website design and a new Online Annual Report. I was involved with redesigning the new group website but took the lead in designing their report page.
The idea
Starting boldly with their new bright blue colour and knight logo, the user is greeted with impact. Large photography and parallax imagery create a modern, editorial feel. A 'sticky' tab at the side allows the user to download a full print report wherever they are on the site. This project won the Bronze award for the 'Best Online Report – FTSE 100' by the 'Corporate & Financial Awards 2023'.