Burberry 23/24

Burberry Group plc is a British luxury fashion house established in 1856. As lead digital designer, I work each year with the print department on their Online Annual Report, ensuring a seamless experience across digital and print.

This year's report leans into Burberry's tartan pattern, paired with richer, more colourful photography. Fixed and moving elements interact as the user scrolls, layering imagery behind, in front of, and alongside one another to build depth. We pulled back on the blue that dominated last year's edition, letting the warmth of the photography carry the design instead.